Understanding the Basics of Digital Marketing

Updated: Aug 16, 2020




Before we get into the topic of discussion today, lets put out few questions:

1. Looking to scale up your business by gaining new leads?

2. Looking to build your brand in the market?

3. Keen to know how digital marketing can help your business?

If you answered “YES” to the above questions, then you are in the right place. So why wait, let get to the crux of the topic and get the ball rolling.


What is Digital Marketing?


Digital marketing is no longer a buzz word in the market, rather its become a necessity to adapt and transform your business. In simple terms, it’s a means of connecting and influencing your potential customers online. The industry`s market size as of 2019 was US$ 300 billion and expected to reach around US$380 billion by end of 2020 (Beroeinc).


In the world where majority of them are online searching something or glancing through their social media profiles or reading updates on various sites; it puts you in a sweet spot to promote your brand and build an awareness about it in an engaging manner. You are right! This is digital marketing!


Digital marketing services aims to reach right PEOPLE at the right TIME and with a right MESSAGE to create an IMPACT. In order to achieve this, you need to analyze and understand your customers better by building user personas, streamline your marketing approach across your targeted audience as in connected manner and finally adapt a flexible strategy that can be tailored across all your marketing channels.


Why should you go for digital marketing?

Lets pick a scenario to illustrate the importance of this channel marketing. Understanding user behavior is critical for your digital marketing campaign to become successful. Lets back track the process.


Think of your recent purchase, it can be a laptop, PlayStation, smartphone or anything for that sake. What was your initial approach towards landing into the decision process? Online research right? Most purchasing decisions are driven by the knowledge you gained through your research i.e. knowing available solutions, brand comparison, reviews people have shared, features and pricing comparison.


That’s the reason why online presence is absolutely essential for your business.


The key to get your business online should include a blend of Search Engine Optimization (SEO), Content Marketing Strategy and Social Media Marketing. I will be addressing these components of digital marketing in the following articles. So, stay tuned to know how these components impact your business in building brand awareness and engagement rate.

Benefits & Challenges of Digital Marketing

Unlike any other marketing channels, digital medium comes with immense growth opportunities as well as challenges. Lets get into it, shall we?

This article provided an introduction to those who weren’t aware of digital marketing services. The following articles will get really interesting as I will discuss about what SEO is, how you need to optimize it, few terminologies and proper guide for you to take your business digital successfully.

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